Its the DPI silly!

Finally got the brochure printed. (More like, vatsa got it printed for me.)
Two major boo boos.
One glaring blunder was the fact that we got an older draft version printed, while a newer improved version lay aimlessly on NAND gates in a plastic enclosure...
The other one was, that we (I!) made it at 72 dpi, all the while not realising that print demanded at least 96 dpi!
The result: Something that we're not quite happy with.

Mood: Contemplative